01
Free
Audit
We review your Google profile, reviews and website, and send you a short, plain-English report.
Senior care marketing · San Diego
Get found by the families looking for care.
Local SEO and Google Business Profile marketing for senior placement agencies and board-and-care homes across San Diego County.
Who we help: San Diego senior placement agencies, board-and-care homes and home care
The people who help San Diego families find care, serving San Diego County, from Oceanside to Chula Vista and East County.
Senior placement agencies
Independent senior placement and referral agencies.
Board-and-care homes
Small residential care homes for the elderly (RCFEs), often 6 beds or fewer.
Home care and elder care
Home care agencies and elder-care professionals.
Senior care marketing services that get you found on Google
Google Business Profile optimization
Setup and management: we claim or create your profile and look after categories, service areas, photos, posts, Q&A and review responses.
Local SEO for senior care
Consistent name, address and phone across directories, location pages, and on-page optimization so families find you for "assisted living near me" and "board and care San Diego".
Review growth
Simple, compliant ways to ask happy families for reviews, and a response to every one.
Websites for care providers
Fast, mobile-friendly sites that clearly explain your care, your approach to rates, and how to reach you.
Google Ads
Carefully targeted search ads for families who are actively looking, with tracking for calls and inquiries.
How it works: three steps, starting with a free audit
02
Together
Plan
We agree on the few changes that will matter most.
03
Ongoing
Launch and manage
We handle the work and keep you updated monthly.
Free Google visibility audit for San Diego care providers
See where you stand. No cost and no obligation.
What the audit covers
- Google Business Profile check
- Review snapshot
- How you appear in local search
- Website basics
About Silverpin Marketing
A San Diego practice that keeps its client list small.
Silverpin Marketing is a San Diego-based local marketing practice founded by Rian Williams, a San Diego homeowner with more than 20 years in healthcare who knows firsthand how families search for care.
We work with a small number of care businesses so each one gets real attention.
Our AI assistant may answer your call or text.
Always identified
Calls and texts to (619) 648-4950 may be answered by Silverpin's AI assistant. It will always identify itself as an AI.
A person on request
You can ask for a person at any time, and Rian will follow up.
Call recording
Calls may be recorded for quality. You'll be told at the start of the call.
Frequently asked questions
Who does Silverpin Marketing work with?
Senior placement and referral agencies, board-and-care homes (RCFEs, often 6 beds or fewer), home care agencies and elder-care professionals across San Diego County.
What does the free Google visibility audit include?
A Google Business Profile check, a review snapshot, how you appear in local search, and website basics, in a short, plain-English report. No cost, no obligation.
Will an AI answer my call?
It may. Our AI assistant always identifies itself as an AI, and you can ask for a person at any time; Rian will follow up. Calls may be recorded, and you'll be told at the start.
How do I get started?
Call or text (619) 648-4950 or email info@silverpinmarketing.com for a free audit. Then we agree on the changes that matter most, handle the work and update you monthly.
Contact Silverpin Marketing
Silverpin Marketing · San Diego, California · Serving San Diego County
Phone and text
Hours
Monday to Friday, 9 am to 5 pm Pacific.
Texts and voicemails are answered the next business day.
SMS Terms
By texting Silverpin Marketing at (619) 648-4950 or giving us your mobile number on a call or form and agreeing to receive texts, you consent to receive conversational and customer-care text messages from Silverpin Marketing about your inquiry, appointments, and services.
Message frequency varies. Message and data rates may apply.
Reply STOP to opt out at any time. Reply HELP for help, or contact info@silverpinmarketing.com or (619) 648-4950.
Consent is not a condition of purchase. Carriers are not liable for delayed or undelivered messages.
We do not send marketing texts without your separate express consent.
Privacy Policy
Effective November 4, 2026
What we collect
Your name, business name, phone number, email address, and the messages you send us, plus basic website analytics.
How we use it
To respond to your inquiry, provide our services, and send messages you agreed to receive.
Sharing
We do not sell your personal information. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
We use service providers, such as our phone, text and email providers, only to deliver our services.
AI assistant
Calls and texts may be handled by an AI assistant and may be recorded or logged to provide service.
Your choices
Reply STOP to stop texts. Email info@silverpinmarketing.com to access or delete your information.
California residents
California residents may request access to or deletion of their personal information.